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Ryan Deshler
01 / 04

RYAN DESHLER

Director of Business Development
Designer & Developer

Bridging the gap between creative vision and business growth. 21 years of experience navigating the intersection of design, technology, and strategy.

// SYSTEM ONLINE // Director of Business Development · Senior Designer & Developer · Fullerton, California · boycanfly.com · 21 Years in the Field · Print · Web · Branding · SEO · Video · Signage · Family Man · Nerd · Serial Hobbyist ·
// PLANETARY SCAN
LAT 33.8703° N
LON 117.9253° W
STA FULLERTON · CA · USA
CLR
// Crew Dossier

Human. Creative. Strategic.

I develop business strategies and creative initiatives for companies and organizations. With 21 years of experience across three design and marketing agencies, my work spans a remarkable range of disciplines.

From print and prepress to front-end development, from environmental signage to digital ad campaigns. I've also served as a file clerk, pizza maker, waiter, and EMT. Every role has shaped how I think, respond to problems, and build solutions.

He/Him Family Man Nerd Serial Hobbyist Pizza Maker (retired) EMT (retired) Fullerton, CA
// ENTRY: 6,000,301
// CLASSIFICATION: MOSTLY HARMLESS
DON'T PANIC
THE ANSWER IS 42  ·  THE QUESTION IS STILL BEING COMPUTED  ·  PLEASE HOLD

// Mission Log

Career Trajectory

USCSS NOSTROMO — DOSSIER RETRIEVAL
MU/TH/UR 6000  ·  UPLINK ACTIVE
RECORDS FOUND: 05  ·  CLEARANCE: OK
> SELECT FILE_
01
Director of Business Development
Raborn Media
May 2025 – Present  ·  Full-time  ·  Remote

Leading business development strategy and growth initiatives for a full-service digital agency. Identifying new market opportunities, building client relationships, and driving revenue through strategic positioning. Previously served as Director of Sales (May 2024–May 2025) and Designer & Developer (Mar 2022–May 2024), building a comprehensive understanding of the agency from the ground up.

As Designer & Developer, delivered front-end web projects, branding, and creative campaigns for clients across Orange County and beyond. Fully remote.

Business Development Sales Strategy Front-End Dev Branding Illustrator Dreamweaver SEO/GEO Content Strategy
02
Frontend Developer
Kneadle
Sep 2011 – Mar 2022  ·  10 yrs 7 mos  ·  Fullerton, CA

A decade-long run at a full-service web and design agency in Fullerton. Wore many hats as web and graphic designer, producing digital and print work for a diverse client base. Built and maintained front-end websites, developed brand identities, and managed content and SEO strategy.

This decade-long tenure sharpened every dimension of my craft: from pixel-perfect print layouts to responsive web builds, while deepening client relationship skills that later defined my path into business development.

HTML/CSS JavaScript Graphic Design Print Design Branding SEO WordPress
03
Emergency Medical Technician
Medcoast Ambulance
Oct 2010 – Sep 2011  ·  1 yr

Served as an EMT providing emergency medical services, a role that demanded sharp decision-making under pressure, clear communication, and genuine compassion. This experience profoundly reinforced a people-first mindset that informs how I approach every client relationship and team dynamic today.

The calmness under pressure, empathy for others, and ability to solve problems in real-time are skills that transferred, perhaps unexpectedly, directly into the world of design and business development.

Emergency Response Crisis Management Team Coordination Decision Under Pressure
04
Graphic Designer
Gannon Design
Sep 2005 – Sep 2010  ·  5 yrs 1 mo

Specialized in environmental signage design, a niche discipline that blends graphic design with architectural and wayfinding systems thinking. Produced design packages for large-scale physical environments, learning to design at every scale from a 3-inch door plate to a 30-foot exterior monument sign.

This foundation in spatial and systems-level design permanently influenced how I approach layout, hierarchy, and user experience: on screen, in print, or in the physical world.

Environmental Signage Wayfinding Print Production Illustrator InDesign
05
Graphic Design Intern
ABILITY Magazine
Sep 2003 – May 2004  ·  9 mos  ·  Costa Mesa, CA

First professional design experience, assisting with layout, prepress, and publication design at ABILITY Magazine, a national publication focused on disability, health, and human potential. Gained foundational skills in print production workflow and editorial design.

Completing this internship concurrent with my studies at The Art Institute of California gave me invaluable real-world grounding before graduating, confirming this was the career path I was built for.

Publication Design Prepress InDesign Print Layout
USCSS NOSTROMO — ACADEMIC RECORD FILE: DESHLER_R  ·  CLEARANCE: OK  ·  STATUS: VERIFIED
EDU
Bachelor of Science, Graphic Design
The Art Institute of California, Orange County
2001 – 2005  ·  Orange County, CA

My degree was the launchpad, not the destination. It gave me the foundational language of design, a framework for visual thinking, and the confidence to enter the industry. But the real education has happened every day since graduation.

Most of what I know today was earned on the job: picking up new tools because a project required them, saying yes to unfamiliar challenges, and staying genuinely curious across every role I have held. From environmental signage to front-end development to business development strategy, each new discipline came from staying open to what the work had to teach. The classroom gave me a starting point. Everything else has been learned in motion.

Self-Directed Learning On-the-Job Growth Adaptability Cross-Discipline Curiosity

// Systems Manifest

Capabilities Loadout

MU/TH/UR 6000  ·  CAPABILITY MATRIX  ·  NODE: DESHLER_R
>> INITIALIZING SYSTEMS...
  • Design & Branding

    Print, digital, environmental signage, brand identity systems, publication layout, and prepress production. Adobe Creative Suite fluency spanning two decades.

    Adobe Illustrator85%
    Photoshop95%
    InDesign75%
  • Web Dev

    Front-end development, HTML/CSS, JavaScript, responsive design, and component-based workflows. Building experiences that look and perform.

    Figma80%
    HTML / CSS / JS99%
    WCAG Compliance60%
  • Strategy & Growth

    SEO and GEO-driven content strategy, industry and competitor research, content migration and retention planning, and audience targeting. Turning search signals into long-term visibility and growth.

    Content Strategy90%
    SEO / GEO82%
    Digital Advertising80%
  • Video Post-Production

    Video editing, audio mixing, motion graphics, animation, and visual effects. End-to-end post-production from rough cut to final delivery across formats.

    After Effects80%
    Premiere78%
    Media Encoder83%
  • Environmental Design

    Environmental signage planning, wayfinding systems, and architectural graphics. Experienced in coordination with fire marshals, municipalities, and architectural firms from concept through fabrication.

    Environmental Signage82%
    ADA Compliance88%
    Fab Specs79%
  • Leadership & People

    Team leadership, client relationship management, cross-functional collaboration, and mentorship. Built on real experience in high-stakes environments, including an ambulance.

    Client Relations92%
    Team Building85%
    Dad Jokes100%
// Open Channel

LET'S BUILD SOMETHING

Ready to grow your business, build a brand, or launch a digital experience? Let's make it happen through Raborn Media, where strategy meets great creative work.

// Operator Designation
Ryan Deshler
// Current Mission
Director of Business Development
Raborn Media  ·  Remote
// System Clock
// Specializations
Biz Dev Design Dev SEO/GEO Branding Strategy
// Status
AVAILABLE FOR OPPORTUNITIES